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Company Name:
Alberta Children's Hospital Foundation
Approximate Salary:
Not Specified
Calgary, Alberta
Fundraising and Volunteerism
Position type:
Experience level:
2 - 5 years
Education level:

Senior Associate, Leadership and Annual Giving (14 Month Term Position)

The role is responsible for the identification, qualification, cultivation, solicitation, and stewardship of current and prospective donors, maximizing annual and leadership (greater than or equal to $10,000) gifts and developing future major gifts and planned giving donors through various methods of solicitations, stewardship, and relationship building. As the lead for the Foundation’s direct mail program, the Senior Associate will work closely with direct marketing vendors, and Alberta Children’s Hospital Foundation (ACHF) colleagues in Communications, Donation Services and Prospect Research to plan and coordinate successful initiatives, and to provide fundraising strategy & counsel for Radiothon.  The role will work collaboratively with colleagues, leadership, prospects, donors, and volunteers to inspire sustained and future support.

Key responsibilities for this role include but are not limited to:

  • With direction from the VP Development, responsible for establishing and implementing effective short and long-term fundraising goals, initiatives, and strategies designed to increase the number of annual and leadership gifts.
  • Manage an assigned portfolio of donors, including those within the direct marketing catchments as well as service clubs, corporate grantors, and select major donors working strategically to secure gifts and develop a prospect pipeline for consideration as leadership, major and planned giving targets.
  • Coordinate annual giving program activities including: monthly giving, annual donors, direct mail campaigns, employee giving (within AHCF and Alberta Children’s Hospital), and Radiothon donors (monthly). Partner with the communications team in shaping communications that will engage and build donor support.
  • Analyze data and determine appropriate segmentation to support targeted mail and e-mailing strategies.
  • Act as the key point of contact for external vendors in the coordination and execution of successful direct mail campaigns.
  • Develop capability as the ACHF subject matter expert in annual giving/leadership giving and integration of these programs with other revenue streams.
  • Provide information, insights and recommendations to leverage direct mail communications in order to maximize revenue and improve the donor experience, including researching and testing new platforms, tools and tactics.
  • Produce data, reports, forecasts, and relevant metrics for direct mail programs.  Analyze and communicate results tracking as it relates to budget goals and other performance metrics.
  • Establish the annual expense budget and revenue plan, as supported by the VP Fund Development.  Conduct monthly variance reporting. 
  • Enhance knowledge and understanding of the Foundation and our funding priorities in order to articulate the case for support of the ACHF/Alberta Children’s Hospital (ACH).
  • Maintain and enter pertinent information on donors, contacts, and prospects into Raiser’s Edge (RE).
  • Act as a well-informed ambassador for the ACHF at presentations, donor meetings and at recognition events.
  • Identify and make recommendations for opportunities in new innovations in direct response marketing initiatives.



  • Post-secondary degree in a relevant field coupled with a minimum of two years of fund development experience in annual giving, leadership giving, or a related area; specific experience and understanding of the direct mail process is required.
  • Strong knowledge of principles, ethics and practices of successful fundraising.
  • Proven track record of cultivating, soliciting and closing gifts of $1,000+.
  • Demonstrated experience and ability to manage vendor relationships.
  • Ability to work both independently and collaboratively, prioritize, plan and execute work making the best use of time and resources.
  • Exceptional people skills; a team player who is empathetic, responsive, flexible, adaptable and able to build and maintain positive relationships with staff, volunteers, vendors, and other stakeholders.
  • Analytical skills with the ability to extract and summarize relevant information.
  • Persuasive and professional writing, presentation and communication skills.
  • Intermediate level Microsoft Office proficiency including Outlook, Power Point, Excel, and Word.
  • In depth knowledge of donor data systems; Raiser’s Edge experience is required.
  • Demonstrated passion for the cause with the ability to present, influence and motivate others to support the Foundation.


The Alberta Children’s Hospital Foundation offers a compassionate and collaborative team environment along with work that is meaningful and focused on excellence. If you are passionate about improving the lives of children and their families, please submit your resume and cover letter along with your salary expectations to  Applications will be accepted until November 17th, 2019.

We thank all candidates for their interest, however, only those selected for interview will be contacted.