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Company Name:
Centre for Sexuality (formerly Calgary Sexual Health Centre)
Approximate Salary:
Not Specified
Calgary, Alberta
Social Services
Position type:
Experience level:
Not specified
Education level:
Not specified

Request for Proposals - Community Development & Program Cultural Adaptation Project

Community Development & Program Cultural Adaptation Project - Request for Proposal

About Centre for Sexuality
Founded in 1972, our agency was created in response to the need for accurate, unbiased information around sexual and reproductive health. Today, Centre for Sexuality (C4S) aims to normalize sexual health in Alberta by providing evidence-informed, non-judgmental sexual and reproductive health programs and services. Our vision is that all Albertans experience healthy sexuality across the lifespan. But because sexual health is only minimally about sex and sexual behaviour, and mostly about achieving healthy bodies, healthy relationships, and healthy communities, our work focuses on prevention and health promotion. This means organizationally,

  • we educate individuals, organizations, and communities.
    • We deliver school and community-based education for children, youth, and adult populations, as well as specially targeted populations such as immigrants and ethnocultural groups, people with developmental disabilities, and LGBTQ2S+ communities;
    • We emphasize the development of social emotional and other life skills; and
    • We help build the capacities of individuals to make healthy choices that align with their personal and family values.
  • we work to develop supportive environments within families, relationships, schools, organizations, and communities to build the opportunities for individuals to make healthy choices. To this end
    • we work with individuals to develop their skills and capacities for healthy relationships;
    • we deliver workforce and sector training on a variety of sexual health and interrelated topics, with our most frequently requested being healthy relationships training and creating a culture of respect for LGBTQ2S+ workshops; and
    • we lead community development and mobilization efforts in order to grow the capacity of communities to assume ownership over, and address, issues affecting them.
  • As an organization we partner with over sixty small, medium, and large organizations both formally and informally. These partnerships, and our commitment to extensive engagement with the communities we serve, ensure we understand the issues and needs that make our content relevant and our programming meaningful.

    Our long-term strategic goals are to

  • Deliver higher value teaching, training and advocacy that fosters more supportive environments, broader community mobilization and meaningful personal development across the diverse communities we serve.
  • Strengthen our program offerings to meet changing community needs – from rapid response on emerging issues to immersive capacity-building work with workplaces, institutions and government agencies.
  • Increase our impact through evidence-informed, rigorously evaluated programs that are scalable and transferable to other communities and partners - regionally, nationally and internationally.
  • Diversify and grow our philanthropic and revenue generation streams to preserve our ability to innovate and sustain the Centre’s social impact.
  • Brief Project Overview

    WiseGuyz is a gender-based healthy relationships program for mid-adolescent (ages 13-15) boys. It aims to reduce male-perpetrated interpersonal and sexual violence, and promote healthy relationships and gender equity, by helping participants identify and deconstruct health-harming gender norms (i.e., norms that confine and harm the well-being of boys and their communities), and explore healthier, more inclusive ways of being a guy in the world.

    WiseGuyz strategically targets grade nine boys (or, boys in the age range 13-15), as these boys are on the cusp of major transitions in their lives, and in a pivotal and influential developmental period of progressing in their maturity and curiosity about sexual health and relationships. Past research demonstrates that mid-adolescence is a key period for starting to deconstruct societal expectations around social gender norms for men and boys, and to discuss dating and sexual relationships as part of this deconstruction (Miller, 2018). During this period, gender-typed behavior becomes solidified as adolescents participate in gender and sexual identity development and prepare to take on adult roles (Galambos, 2004; Hill & Lynch, 1983) and romantic/sexual relationships are also increasingly frequent. In addition to the increased salience of gender norms to their everyday lives, mid-adolescents also possess the cognitive ability required to reflect on and evaluate the role of gendered expectations in shaping experiences (Leaper & Bigler, 2011). Grade nine is also generally the academic year before/wherein the transition to high school occurs, and previous work has identified increasing flexibility around gendered behavioral expectations during school transitions (Alfieri, Ruble, & Higgins, 1996). The increasing focus on autonomy in mid-adolescence also supports boys’ resistance to health-harming gender norms (Way et al., 2014), through an emphasis on challenging societal expectations for behavior. In its content and implementation, WiseGuyz directly draws on this empirical and theoretical base, by focusing on the deconstruction of traditional social gender norms around masculinity with mid-adolescents, a key strategy for violence prevention and healthy relationships promotion.

    This Cultural Adaptation of WiseGuyz Program: Ensuring Relevancy and Building Trust in Racialized Communities Project is an expansion project that builds upon the positive impact of the WiseGuyz school-based program on racialized boys, by laying the foundation for future implementation of a variation of the program in two racialized and/or cultural community-based settings. The project addresses repeated requests from racialized community organizations for a WiseGuyz program specifically designed to meet their unique needs and reflect their social and cultural contexts. It also contributes to the establishment of an adaptation and community engagement process so that WiseGuyz may be applied to other communities and social contexts, and be replicated across the province and eventually, across the country.

    Cultural adaptation is an emerging science that seeks to improve effectiveness of interventions by ensuring they are grounded in the lived experience of participants (Marsiglia & Booth, 2014; Sidani, Ibrahim, Lok, Fan, Fox, & Guruge, 2017). It involves strategies and processes intended to thoughtfully modify a program or intervention to better reflect the culture of participants, without comprising integrity. Using community development practices, this project is also building the trust and connection of vulnerable communities and laying the groundwork for future pilot implementation of the culturally adapted programs.

    Centre for Sexuality is looking for a community development specialist with extensive community development, engagement, and mobilization experience. The specialist should have a deep understanding and familiarity with racialized and/or cultural communities in Calgary and surrounding areas, and have led multiple, intensive community development and engagement projects. Knowledge and experience in cultural adaptation is an asset.

    Project Goal

    The primary goal of this project is to use cultural adaptation and community development approaches to modify the WiseGuyz program to ensure cultural congruence and program effectiveness in racialized community-based settings.

    Scope of Work & Deliverables

    The chosen contractor will be principally responsible for

  • Project management
  • Leading community development and engagement process, with support from C4S
  • Implementing the cultural adaptation process, with support from C4S
  • Building and strengthening capacity of C4S to lead future community development initiatives
  • The following series of indicators that would reflect project success.

    The project team...

    • used best and promising practices in cultural adaptation (identified in a separate evidence review)
    • developed and implemented a detailed community engagement and cultural adaptation project plan
    • engaged racialized and/or cultural communities in conversation and dialogue about healthy relationships and the WiseGuyz program
    • completed community readiness assessments in interested communities to identify two racialized and/or cultural communities to partner with C4S on project
    • collaborated with the chosen communities to complete separate cultural adaptations of the WiseGuyz program. This included
      • Establishing community partnerships with members of target communities
      • Selection and engagement of representatives of target communities
      • Modification of language, metaphors, concepts, constructs, and activities of WiseGuyz program to reflect culture and social context of each target community without losing program integrity
    • built connections and community trust for Phase 2 – future delivery of the culturally adapted WiseGuyz programs
    • finalized community partnership agreements for Phase 2 - delivery of the culturally adapted WiseGuyz programs
    • participated in the evaluation of the adaptation and engagement process, collected data as requested, and provided feedback and information for refining the cultural adaptation and community development processes and practices at C4S.

    Proposal and Project Timelines

    Timeline for proposal process:

    • Submission deadline: May 8, 2019
    • Submission review: May 1 to May 20, 2019
    • Interviews: May 1 to May 20, 2019
    • Applicants notified: No later than May 21, 2019

    Project timelines:

    • Project must be competed: no later than March 30, 2020
    • Regular project meetings: Outline in proposal
    • Internal progress reporting dates: first day of each month
    • External reporting dates:
      • Interim report: September 30, 2019 for work between May 21, 2019 for August 31, 2019
      • Final report: May 15, 2020 for work between September 1, 2019 and March 30, 2020.
    • Draft reviews: Outline in proposal
    • Milestone dates: Outline in proposal
    • Project debrief: Outline in proposal


    The maximum budget for this community development contract is $75,000.

    Selection Criteria

    During the review process, we will focus on the following areas, which are considered pivotal to the success of the project and your partnership with Centre for Sexuality.

    • Understanding of project goals as demonstrated in proposal
    • Experience
    • Client testimonials
    • Flexibility
    • Cost
    • Insurance requirements
    • Confidentiality

    Proposal Requirements

    A completed proposal should be included in the following documentation. Only complete proposals will be considered. Completed proposals should be formatted in MS Word or PDF, and include:

    • Cover letter
    • Company or contractor overview, including bios or CVs of all team members
    • Executive summary
    • Detailed proposal
    • Cost inventory
    • Proposed timeline
    • Other documentation as deemed appropriate

    Completed proposals may be submitted by email to Kerry Coupland, Acting Director of Programs: [email protected]


    Completed proposal may be submitted by mail:
    Centre for Sexuality
    c/o Kerry Coupland, Acting Director of Programs
    700-1509 Centre St SW
    Calgary, AB T2G 2E6 

    Contact Information

    Questions regarding this request for proposal and any information outlined herein should be directed to:

    Kerry Coupland,
    Acting Director of Programs, Centre for Sexuality
    Pronouns: She/Her/Hers
    Email: [email protected]
    Phone: 403-930-9946