Company Name:
United Way of Calgary and Area
Approximate Salary:
Not Specified
Location:
Calgary, Alberta
Country:
Canada
Industry:
Other
Position type:
Full Time
Experience level:
5 - 10 years
Education level:
Bachelor's Degree
https://www.calgaryunitedway.org/
ID
8465
377

Lead, Digital Marketing and Platforms

United Way of Calgary and Area is the largest non-government source of funding for human care and community support programs in the Calgary region. United Way works with its community partners to build sustainable solutions for the future, while providing services today to improve lives of people when they need it most.

 

Reporting to the VP of Marketing and Communications, the Lead, Digital Marketing and Platforms will drive digital marketing transformation for United Way.  We are looking for an end-to-end digital marketer who is passionate about demonstrating the merit of innovative digital solutions through analytics and measurable ROIs, and appreciates collaborating with purpose-driven professionals to advance United Way’s mission of improving lives in Calgary.  The Core Competency characteristics every member of United Way is expected to possess are Adaptable & Resilient, Relationship-Oriented, Collaborative, Results-Driven, Values-Driven, and Strategic Thinking.

 

A Rare Opportunity for Impact – Salesforce Philanthropy Cloud

United Way Calgary and Area is currently rolling out a digital tool that will empower the future of philanthropy—Salesforce Philanthropy Cloud. This collaboration between the world’s largest charity and the world’s largest CRM, will change the way companies and individuals connect to local impact, empowering giving, volunteering, and grant-making, through a one-of-a-kind new world-class system. This role will be integral in leading the digital marketing and donor journey.

  Responsibilities
  • Develop, collaborate, and execute digital marketing to increase awareness and action, engaging new and existing target audiences through exceptional online experiences
  • Develop, steward and execute overall digital marketing strategy to include: website optimization, email content, video promotion, and mobile and online campaigns to engage and attract new donors to United Way
  • Measure key statistics and analytics for all digital platforms; interpret data and gain insights to continuously improve
  • Maintain a user/customer-centered approach to digital strategies for lead generation, user journeys, drip campaigns and more
  • Partner closely with internal teams ensuring strategies are aligned to effectively deliver against KPIs and ensure all relevant business goals are factored into digital marketing projects
  • Lead the development and integration of an optimized donor journey and email marketing program
  • Create a plan to recommend and implement a DAM for existing and future digital assets
  • Collaborate with internal and external partners to develop a comprehensive digital CMS 
  • Manage all digital vendor relationships
  • Bachelor’s Degree in marketing or technology, or relevant field with 5+ years’ experience in digital marketing
  • A track record of creating and executing leading edge lead generation and digital marketing campaigns
    • Advanced platform experience such as Mailchimp, Constant Contact and Campaign Monitor; content management systems: including WordPress; expertise in HTML and CSS
    • Experience with systems and applications like Salesforce and Marketing Cloud
    • Expertise utilizing Google Analytics, TAG Manager, Search Console, and Ads
    • Advanced expertise with KPI planning, analytics implementation & reporting for campaigns and digital performance metrics
    • Strategic thinker with excellent interpersonal skills
Experience and Skills

 

Instructions:
  • Reply by email no later than 12pm on October 22, 2019
  • Reply to: [email protected]lgaryunitedw ay.org
  • Subject Line:  Lead, Digital Marketing and Platforms – Your Name
    • Attachment: Your email should include one PDF attachment combining the cover letter and resume. Please state your salary expectations in your cover letter.
    • Please name the attachment last name_first name (example: singh_tanya.pdf)

 

UNI TE D WA Y OFFER S A C O M PETITI VE S ALA R Y A ND B EN EFITS P A C KAGE.  W E A R E A N EQ UA L OPPO RTU N IT Y EM PLO YE R.

Vis i t o u r we bs i t e  at www.cal gar y unitedway.org   

We thank all applicants for their interest and effort in applying for this position, however, only those being considered will be contacted.